The October 2026 collection
100 new guides.
One place to explore them.
Focused answers to practical marketing and growth questions. Browse all 100 additions below, organised into ten subjects.
Growth strategy
10 guides- Growth hacking without shortcuts: a practical experiment playbook3 min
- Growth team roles: who owns research, experiments and decisions?3 min
- Growth sprint planning: finish useful experiments instead of collecting tasks3 min
- Market entry strategy: test a new customer segment before a full launch2 min
- Jobs-to-be-done interviews: reconstruct why a customer switched3 min
- Customer segmentation by profitability: find the customers you can serve well3 min
- Competitive positioning: map the alternatives your customers actually consider2 min
- Marketing pre-mortem: find the reasons a launch could fail3 min
- How to get your first 100 customers without pretending every channel scales3 min
- Build a growth model spreadsheet that exposes your assumptions2 min
Paid acquisition
10 guides- Paid acquisition stop-loss rules: decide when to pause a test3 min
- Marginal ROAS: decide whether the next advertising dollar is worth spending2 min
- Advertising seasonality: separate auction costs from conversion problems2 min
- Geo lift tests: compare advertising outcomes across matched regions2 min
- Offline conversion feedback: connect paid leads to sales quality3 min
- Search term analysis: classify wasted spend before adding negatives3 min
- Paid channel overlap: stop adding two platforms’ revenue totals2 min
- Ad spend and cash flow: build a budget around money you can collect2 min
- Advertising experiment logs: record exclusions that could change the result2 min
- Marketing agency handover checklist: keep access, evidence and continuity2 min
Creative & messaging
10 guides- Creative angle matrix: build ad concepts around different buying reasons2 min
- How to storyboard a product demonstration ad that makes sense2 min
- Before-and-after marketing claims: make the comparison defensible2 min
- Creative portfolio planning: cover customer questions before making more ads2 min
- Customer objection research: separate real barriers from guessed objections2 min
- Advertorial landing pages: explain the offer without disguising the advertisement2 min
- Bilingual marketing copy review: preserve the promise across languages2 min
- Video ad testing: separate the hook, demonstration and call to action2 min
- Build a marketing proof library without leaking client information2 min
- Creative production planning: match your testing pace to team capacity2 min
SaaS & product growth
10 guides- Freemium vs free trial: choose the model around product value and support cost2 min
- SaaS seat expansion: grow accounts through useful collaboration2 min
- SaaS cancellation flow: learn why customers leave without trapping them2 min
- Usage-based pricing: explain the bill before customers get surprised2 min
- B2B demo no-show rate: improve attendance without inflating lead quality2 min
- B2B SaaS buying committees: help the champion answer everyone’s questions2 min
- SaaS migration marketing: reduce the risk of switching tools2 min
- Product release adoption: turn a launch announcement into useful behavior2 min
- SaaS customer health scores: build signals your team can act on2 min
- Annual vs monthly SaaS plans: compare cash, commitment and customer fit2 min
E-commerce growth
10 guides- Break-even ROAS for e-commerce: calculate your real advertising limit2 min
- First-order vs repeat-customer profit: compare acquisition cohorts fairly2 min
- Discount profitability: calculate the extra orders a promotion needs2 min
- Inventory-aware marketing: promote what you can fulfill profitably2 min
- Preorder marketing: make delivery expectations clear before taking payment2 min
- E-commerce size guides: answer fit questions before the customer buys2 min
- Product comparison tables: help shoppers choose between similar products2 min
- E-commerce subscriptions: check repeat-purchase fit before offering a plan2 min
- Product return analysis: turn return reasons into better marketing decisions2 min
- Paid traffic capacity planning: can your store handle the demand you buy?2 min
Marketing measurement
10 guides- Minimum detectable effect: decide what your A/B test can realistically detect2 min
- Sample ratio mismatch: check your A/B test before trusting its results2 min
- Experiment guardrail metrics: stop local wins from damaging the business2 min
- Marketing holdout tests: measure what changes when exposure is withheld2 min
- New-customer revenue: define the metric before using it to scale2 min
- Contribution margin waterfall: explain where marketing revenue goes2 min
- PayPal referrals in GA4: diagnose payment-provider attribution2 min
- Cross-domain booking measurement: distinguish clicks from confirmed appointments2 min
- Marketing data quality contracts: agree what each event actually means2 min
- Funnel denominator audit: find conversion rates that compare different populations2 min
SEO & AI discovery
10 guides- Programmatic SEO quality checks: decide which pages deserve to exist2 min
- Content decay vs seasonality: diagnose falling organic traffic2 min
- SEO content consolidation: choose when to merge overlapping articles2 min
- Bottom-of-funnel B2B content: answer the questions that hold up a purchase2 min
- Glossary pages vs use-case pages: choose content around the reader’s task2 min
- An SEO content evidence ledger: keep claims, sources and examples traceable2 min
- ChatGPT search referrals: measure visits separately from AI visibility2 min
- Google AI search eligibility: what to check before rewriting your content2 min
- Crawlable blog pagination: make every article reachable without search filters2 min
- RSS for a marketing blog: publish a useful feed without treating it as a ranking hack2 min
Retention & lifecycle
10 guides- Failed subscription payment recovery: help customers pay without message overload2 min
- Transactional vs promotional email: keep the customer’s task clear2 min
- Email clicks vs conversions: measure what happens after the link2 min
- Suppression lists for marketing automation: stop messages when they no longer fit2 min
- Concierge onboarding: use human help to learn what should be automated2 min
- Subscription renewal reminders: explain the next charge and the customer’s options2 min
- Lifecycle message frequency: set limits across email and WhatsApp2 min
- Lapsed-customer surveys: ask useful questions without turning every reply into a pitch2 min
- Referral incentive economics: calculate the cost of a genuinely new customer2 min
- Lifecycle message QA: test states, timing and exits before launch2 min
Morocco & COD
10 guides- COD cash cycle in Morocco: plan ad spend around delivered and remitted orders2 min
- How to compare COD couriers using mature delivery cohorts2 min
- COD address quality: reduce delivery confusion before the parcel leaves2 min
- COD product descriptions: prevent mismatched expectations at delivery2 min
- COD follow-up frequency: coordinate calls and messages around one order2 min
- COD stockouts and advertising: stop buying demand for unavailable products2 min
- A multilingual COD confirmation script with the same promise in every language2 min
- Regional delivery promises in Morocco: match the message to your actual service2 min
- Repeat COD customer profitability: verify margin before offering loyalty discounts2 min
- How to prepare for a marketing consultation in Morocco2 min
Mobile app growth
10 guides- App monetization strategy: compare subscriptions, ads and one-time purchases2 min
- App Store custom product pages: align the store page with the campaign2 min
- App review responses: turn useful feedback into better product decisions2 min
- App deep-link testing: check the destination for new and returning users2 min
- App permission requests: explain the benefit at the moment it matters2 min
- App subscription paywalls: make the price and renewal terms understandable2 min
- App re-engagement holdouts: measure returns that would not happen anyway2 min
- Crash-free users vs sessions: choose a stability metric for growth decisions2 min
- Network effects and the cold start: create value before the network is large2 min
- Organic and paid app installs: compare total growth before claiming lift2 min