Ayoub MouhachttGrowth & Performance Marketing
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My career · 2015 to today

A career built
by doing.

I started with English, found my way into e-commerce and built a career around marketing. Here’s how the chapters connect.

Follow the journeySee my work
Marrakech, MoroccoAyoub Mouhachtt
Teacher. Store owner. Marketer.
The thread through it all
TeachBuildWriteLead
  1. The foundation

    Baccalaureate

    I completed my baccalaureate in 2015. It was the starting point for the studies, work and independent projects that followed.

    EducationA new beginning
  2. Three years later

    BA in English Studies

    Three years later, I earned my bachelor’s degree in English Studies. Language, reading and writing became part of how I think and communicate.

    English StudiesWritingCommunication
  3. After graduationEarly career

    Teaching English

    A few months after graduating, I started working as an English teacher. Explaining an idea clearly and adapting it to the person in front of me became everyday skills.

    TeachingClarityPeople
    I still use that approach when I write a message, explain a strategy or work with a client.
  4. Alongside teachingA four-year chapter

    My first e-commerce business

    In the same year I began teaching, I started dropshipping. I spent roughly four years building and running that business, learning the practical side of selling online.

    DropshippingE-commerceHands-on learning
    Running a store gave me a business owner’s perspective on marketing.
  5. A one-year chapterContent & copy

    Copywriter & Content Manager

    I then worked as a copywriter and content manager for about a year. Writing became a professional responsibility: turning ideas into clear, useful content.

    CopywritingContent managementMessaging
  6. Independent workAcross companies

    Freelance marketer

    I went on to work independently as a marketer for multiple companies. Different businesses brought different goals, audiences and problems to solve.

    FreelancingClient workAdaptability
  7. Around 2022 → TodayMarketing leadershipCurrent chapter

    Head of Marketing

    Around four years ago, I moved into a Head of Marketing role. My work brought strategy, content, acquisition and execution together around the needs of the business.

    StrategyAcquisitionExecution
    I like staying close to both the bigger picture and the work that makes it happen.
    Explore my SaaS work
  8. In parallel → TodayMy own businessesCurrent chapter

    Still building my own stores

    Alongside my marketing work, I manage e-commerce and Etsy stores I built myself. That keeps me connected to the daily decisions of running a business.

    EtsyE-commerceEntrepreneurship
    Explore the e-commerce case study
Along the way

There was always
something on the side.

The main roles tell one part of the story. I also explored ideas through blogging, freelance platforms and businesses of my own.

Blogging

A place to practice writing, share ideas and explore topics in more depth.

Upwork & Fiverr

Freelance platforms were also part of my experience working with clients.

Independent stores

Building my own e-commerce and Etsy stores has continued alongside my marketing career.

Ayoub Mouhachtt working at his desk
Still hands-on. Still learning.

What connects the chapters

Clear communication

English studies, teaching and copywriting all taught me to make ideas easier to understand.

A business owner’s perspective

Running my own stores keeps customers, costs and everyday decisions close to the work.

Strategy with execution

Freelancing and marketing leadership connect the plan with the work needed to move it forward.

The next chapter

Let’s build something
that moves.

Have a business you want to grow? Tell me where you are and what you’re aiming for.

Book a meetingExplore the plans

A career in progress. New chapters are still being written.