01
Paid media management
Launch and improve campaigns around the customers you want to win.
Includes
- Campaign setup
- Creative tests
- Budget reviews
SELECTIVE GROWTH PARTNERSHIPS
Hi, I’m Ayoub Mouhachtt.
Growth & Performance Marketer
I help B2B SaaS, mobile apps and e-commerce brands turn paid acquisition into profitable growth.
6 yrs
Meta ads experience
5 yrs
Google ads experience
$3M+
Paid media managed
20M+
Mobile app installs
$200K+
E-commerce revenue
Full funnel
Acquisition to retention
What I actually solve
The ad account is rarely the real problem.
Growth stalls when acquisition, positioning, product experience and measurement stop working as one system. I work across that whole system.
01
Spend grows.
Efficiency dies.
I find whether the leak is in targeting, creative, offer, landing page, activation or retention before asking you to add more budget.
02
Dashboards disagree.
Nobody trusts the numbers.
I build decision-grade reporting so the team can allocate budget based on business impact instead of platform attribution theater.
03
The product is good.
The story is weak.
I turn features into a commercial narrative that can carry through ads, landing pages, outbound and lifecycle messaging.
Selected work
Growth work, in context.
Selected SaaS, mobile app and e-commerce projects. Explore the approach, responsibilities and business focus behind the work.
eGrow.com01 · B2B SaaS
Building a SaaS growth engine
Audience refinement, high-intent demand capture, outbound, conversion optimization and onboarding. Connecting acquisition to a clearer product experience.
Read case study →
Growth system
SaaS
↗
Mobile acquisition
1M+
↗
Beloud02 · Mobile App
0 → 1M users in 120 days
Scaled user acquisition across Meta, Google UAC and Apple Search Ads with a high-velocity creative testing system.
Read case study →
Etsy
Shopify03 · E-commerce
$200K+ revenue
Paid acquisition, Google Shopping, analytics and lifecycle across a 4-store portfolio, including a 34% lift in average order value.
Read case study →
Revenue engine
$200K
↗
Proof from the work
Real dashboards. Real work.
A few snapshots from my e-commerce work. Open an image to inspect the original dashboard.
View the original
View the original
View the original
View the originalEach image shows its own reporting view. Periods can overlap; these figures are not added together.
See the $200K+ e-commerce case study ↗
The person behind the work
Hi. I’m Ayoub.
I’m a Head of Marketing based in Marrakech. My work spans SaaS, mobile apps and e-commerce, where the campaign is only the beginning of the customer journey.
I like getting close to the product, listening to customers and finding where the business gets stuck. Then I connect positioning, paid media, creative, conversion and onboarding into a plan the team can actually execute.
For founders, that means hands-on support as well as a clear direction. For teams hiring a senior marketer, it means someone who can own the thinking and help move the work forward.
Based in MarrakechAvailable remotelySaaS, apps & e-commerce
More about me on LinkedInWhat I can help with.
For SaaS, apps and online stores. We’ll choose the priority and agree the scope together.
02
Positioning & launch strategy
Clarify your offer, message and route to market.
Includes
- Customer research
- Clear messaging
- Launch roadmap
03
Creative & conversion
Make the journey from ad to customer easier to follow.
Includes
- Ad concepts
- Page recommendations
- Conversion tests
04
Analytics & retention
Understand what works and why customers return.
Includes
- Tracking review
- Useful dashboards
- Retention plan
Operating model
Find the constraint. Build the loop. Scale the signal.
01
Diagnose
Audit acquisition, unit economics, offer, analytics, creative and funnel performance. Identify the highest-value constraint.
02
Design
Build the channel architecture, experiment backlog, messaging angles, measurement and decision rules.
03
Deploy
Launch quickly, read signal weekly, kill weak ideas early and move capital toward the strongest evidence.
04
Compound
Scale winners, improve LTV, expand channels and turn the learning into a repeatable internal growth system.
What you receive
Clear work. Useful decisions.
The scope depends on your business. These are the practical outputs we can build an engagement around.
A prioritized growth plan
Understand the constraint before committing more budget.
- Acquisition and funnel review
- Audience and positioning priorities
- Experiment backlog with decision rules
- Responsibilities and implementation sequence
An execution system
Turn the strategy into work your team can use.
- Campaign structure and launch priorities
- Creative angles, hooks and testing briefs
- Landing-page and onboarding recommendations
- Iteration based on campaign and customer evidence
Reporting that explains
Know what happened, what it means and what comes next.
- Defined conversions and measurement requirements
- Acquisition and customer-quality reporting
- Experiment reviews and budget decisions
- Documented learning and handover
From the blog
A little less guesswork.
Useful ideas for the next decision you need to make.
SaaS growth
SaaS growth strategy: build acquisition around activation
Read the guide · 3 min readMorocco e-commerce
Meta Ads for e-commerce in Morocco: measure delivered orders
Read the guide · 3 min readConversion optimization
Conversion rate optimization checklist: fix the journey first
Read the guide · 3 min readBefore we talk
A few things you might ask.
Who do you work with?
Mostly SaaS, mobile apps and e-commerce businesses. If you have a real product and a growth challenge, let’s talk.
Do you handle strategy and execution?
Yes. I can help define the plan and get the work moving—from positioning and campaigns to creative, conversion and reporting.
Do you work remotely?
Yes. I’m based in Marrakech and work remotely. We’ll agree on a rhythm that suits your team.
How do we get started?
Send me your website, what you want to improve and where you’re stuck. We’ll work out the right scope together.
How much does it cost?
That depends on the work and level of involvement. Explore the plans, then get in touch for a proposal.
Are you open to a Head of Marketing role?
Yes. Share the company, the role and what you’re hoping to build by email or LinkedIn.
What access will you need?
We agree on access based on the scope, usually the relevant ad accounts, analytics and funnel information. Your business keeps ownership of its accounts.
How will we review the work?
We agree on a review rhythm and clear metric definitions. The aim is to explain what happened, what we learned and what we should do next.
Why are some case-study figures private?
Client confidentiality matters. I can explain the work and responsibilities without publishing private financial data.
Can you help with a focused project?
Yes. A campaign audit, creative testing, a landing-page review or a measurement problem can be a useful starting point.
What is stopping your growth right now?
Send me the product, the channels you are using and the number you want to move. I would rather understand the bottleneck first than sell you a generic package.
Book a meeting ↗Get in touch
Tell me what you’re building.
A project, a tricky growth problem or a role you think I’d be great for—I’d love to hear about it.
Open to growth projects and marketing leadership roles.