Define the intended destination
Write the task, app screen and prerequisites. Specify what should happen when the user is not logged in, lacks access or has not installed the app. A feature unavailable to the customer needs an honest fallback, not an error or misleading purchase prompt.
Platform linking behavior depends on supported configuration. Android documents App Links and their verification requirements. Check the implementation's current guidance rather than assuming any web URL will automatically route into every app state.
Build a state matrix
| State | Expected check |
|---|---|
| Installed and eligible | Correct task destination |
| Installed but logged out | Appropriate authentication and return path |
| Not installed | Supported store or web fallback |
| Content unavailable | Clear alternative or explanation |
| Access restricted | Accurate conditions, not a false promise |
| Link modified in transit | Campaign and destination parameters remain valid |
Test actual supported devices and versions where possible. Do not claim deferred routing survives installation unless that path is implemented and verified.
Worked example: the campaign task disappears after login
Illustrative example: a reporting campaign links to a shared report, but logged-out users land on the home screen after authentication. The app opened successfully while the promise failed. The QA record should verify continuation to the intended report or a clear supported next step.
Also inspect tracking. Link opens, installs, logins and useful task completion are different events. A campaign report should not merge them into one outcome.
Keep the test record with the campaign
Record the URL, destination, user state and observed result. Repeat the relevant checks after release or routing changes. If behavior was not tested, state that internally rather than describing the link as verified.
Use the data contract guide to define events and the custom product page guide for store-to-app continuity.
Primary-source context: Android Developers: App Links. Checked 2026-10-13.
Ayoub Mouhachtt
Growth & performance marketing. Explore my working background.
An AI-assisted educational guide commissioned for Ayoub’s Growth Notebook. Worked examples are illustrative; they are separate from the portfolio’s client evidence. How these guides are prepared.