THE GROWTH NOTEBOOK
Less guesswork.
More growth.
Clear ideas for the marketing decisions you’re making right now.
110 guides · 10 subjects
FEATURED READING
Start with a good question.
Growth marketing plan: turn one business constraint into a clear roadmap
Read the guideGoogle Ads search intent: match keywords to the buyer's next step
Read the guideCOD order confirmation workflow: verify intent and expectations clearly
Read the guideWhat are you working on?
Pick the challenge. Find a practical next step.
Growth strategy
Audience, positioning, launch planning and the decisions that turn marketing activity into useful business progress.
Explore the collection ↗02 · 10 guidesPaid acquisition
Search intent, campaign measurement, budgets and the conditions for responsible expansion.
Explore the collection ↗03 · 10 guidesCreative & messaging
Customer angles, persuasive clarity, honest proof and a reusable creative learning process.
Explore the collection ↗04 · 10 guidesSaaS & product growth
Activation, evaluation, cohort retention and additional account value.
Explore the collection ↗05 · 10 guidesE-commerce growth
Product pages, checkout, bundles, editable products and returning buyers.
Explore the collection ↗06 · 10 guidesMarketing measurement
Definitions, attribution, testing, customer economics and reliable reporting.
Explore the collection ↗07 · 10 guidesSEO & AI discovery
Useful answers, technical access, language relationships and search evidence.
Explore the collection ↗08 · 10 guidesRetention & lifecycle
Relevant communication, useful triggers, repeat value and human handoffs.
Explore the collection ↗09 · 10 guidesMorocco & COD
Confirmation, delivery, collected revenue, language and operational alignment.
Explore the collection ↗10 · 10 guidesMobile app growth
Store pages, acquisition quality, first use, return behavior and useful notifications.
Explore the collection ↗FROM THE NEW COLLECTION
Six useful places to start.
SaaS activation rate: define first value before calculating the percentage
Read the guide · 3 min read ↗Ad creative brief template: give the designer a customer problem to solve
Read the guide · 3 min read ↗Checkout abandonment analysis: separate unexpected costs from purchase friction
Read the guide · 2 min read ↗Marketing data reconciliation: explain why platforms and business records differ
Read the guide · 2 min read ↗AI search visibility for a small business: make useful evidence discoverable
Read the guide · 3 min read ↗App onboarding drop-off: find the step that blocks the first useful action
Read the guide · 2 min read ↗The original notebook.
The ten guides that started this collection.
Paid social creative testing: a framework for useful learning
Read the guide · 3 min readGoogle Ads for SaaS: a practical search campaign framework
Read the guide · 3 min readShopify conversion rate optimization: a practical store audit
Read the guide · 3 min readMeta Ads for e-commerce in Morocco: measure delivered orders
Read the guide · 3 min readSaaS growth strategy: build acquisition around activation
Read the guide · 3 min readEtsy SEO for digital products: keywords, clarity and buyer confidence
Read the guide · 3 min readSaaS onboarding: help users reach their first useful outcome
Read the guide · 3 min readCAC vs ROAS: which metric should guide your marketing budget?
Read the guide · 3 min readHow to choose a performance marketing consultant in Morocco
Read the guide · 3 min readConversion rate optimization checklist: fix the journey first
Read the guide · 3 min readWhat is stopping your growth right now?
Send me the product, the channels you are using and the number you want to move. I would rather understand the bottleneck first than sell you a generic package.
Book a meeting ↗