10 new guides
SaaS & product growth
Activation, evaluation, cohort retention and additional account value.
Choose the question you need to answer.
Follow the journey from evaluation to first value and recurring use. These guides define important product-growth measures and connect them to the customer obstacles they help investigate. Keep cohort, event and observation-window definitions consistent when comparing outcomes.
SaaS & product growth
SaaS activation rate: define first value before calculating the percentage
Read the guide · 3 min readSaaS & product growth
Time to value in SaaS: reduce the wait for a useful outcome
Read the guide · 3 min readSaaS & product growth
Free trial vs demo for SaaS: choose the next step that fits the buying job
Read the guide · 3 min readSaaS & product growth
Product-qualified leads: turn useful behavior into a relevant sales conversation
Read the guide · 3 min readSaaS & product growth
Trial-to-paid conversion: diagnose the gap between first value and purchase
Read the guide · 3 min readSaaS & product growth
Product-led vs sales-led growth: choose the motion around buying complexity
Read the guide · 3 min readSaaS & product growth
SaaS cohort retention analysis: compare customers at the same age
Read the guide · 3 min readSaaS & product growth
SaaS churn analysis: separate cancellation reasons from the underlying problem
Read the guide · 2 min readSaaS & product growth
SaaS pricing page experiments: clarify fit before testing persuasion
Read the guide · 2 min readSaaS & product growth
SaaS expansion revenue strategy: grow accounts through additional value
Read the guide · 3 min readKeep the business context in view.
Use the guide’s definitions and assumptions in your own context. Teaching examples explain a method; they are not predictions or client results.