Name the reader's decision
A query can ask for a definition, comparison, calculation or practical process. Decide which one your page serves. Someone comparing acquisition metrics needs definitions and a worked example; someone auditing a checkout needs a diagnostic sequence.
Inspect your existing pages before assigning a new one. Two pages promising the same answer may be better combined than published under slightly different titles.
Fill the brief
- Primary question: what specific task is the reader trying to complete?
- Short answer: what can you state clearly near the opening?
- Scope: what does this page cover and deliberately leave to related guides?
- Evidence: what sources, calculations or demonstrations support the answer?
- Action: what can the reader apply without searching again for basic missing information?
Add related questions that genuinely follow from the main task. Do not expand into unrelated subjects merely to increase length.
Brief table
| Element | Quality check |
|---|---|
| Title | Describes the answer without exaggeration. |
| Opening | Gives context and a direct response. |
| Main sections | Develop the reasoning and practical method. |
| Example | Demonstrates the method with labeled assumptions. |
| Links | Help the reader reach a relevant next decision. |
Worked example: a narrow metric guide
Illustrative example: a page targeting “CAC payback period” can define the recovery measure, show a calculation, explain assumptions and distinguish observed from modeled payback. It does not need to become a general encyclopedia of marketing finance.
A related guide can cover customer acquisition cost in greater detail. The link helps the reader move between distinct questions without duplicating the same article.
Make originality practical
Original value can come from a useful decision table, a carefully explained calculation or a clear treatment of a common mistake. Do not invent interviews, data or firsthand results to make the brief look stronger. A hypothetical teaching example can be useful when accurately labeled.
Do you need a target keyword density?
A repetition quota is not a substitute for relevance. Use recognizable terminology naturally and make the topic clear through the title, answer and supporting sections.
Should the brief include search volume?
Include reliable demand data if available and name its source. Do not present an estimate as verified volume when no such research was performed.
Put this into practice
Write the main reader question and the intended outcome in one sentence each. Remove any proposed section that does not help answer that question or support the next practical decision.
Primary-source reading for platform details: Google Search Central: helpful content.
Related foundation: How to choose a performance marketing consultant in Morocco. How these guides are prepared.
Ayoub Mouhachtt
Growth & performance marketing. Explore the portfolio and working background.
Related portfolio work: eGrow. The worked examples in this guide are illustrative and are separate from the portfolio’s project evidence.